Direct Order System Recovers $800/Month in Delivery Fees
The Problem
A local pizza restaurant in Oshawa was heavily dependent on UberEats and DoorDash — which was costing them 28–30% commission on 60% of all orders. On a $30 order, they were keeping $21. Margins were being destroyed, but they were afraid to exit the platforms because they didn't have a way to reach those customers directly.
Key Pain Points
- 28–30% commission on 60% of all orders through UberEats and DoorDash
- No direct ordering channel — 100% reliant on platforms to reach regulars
- No customer database — customer data owned entirely by the platforms
- Fear of losing volume kept them trapped in a high-commission model
Our Approach
We set up a branded direct ordering page (no per-order commission), a QR code system for in-store and on packaging, and an automated loyalty and winback campaign to migrate their most loyal delivery customers off the platforms. A small loyalty incentive ("10% off your first direct order") was offered through packaging inserts and an SMS campaign.
Direct Order Page
Set up a commission-free direct ordering page with online payment, integrated with their existing kitchen printer.
QR Code Deployment
Designed and printed QR codes for packaging, table cards, and front door — linking to the direct order page.
Customer Migration Campaign
Launched a 3-step SMS campaign to past customers encouraging them to order direct with a 10% first-order discount.
Loyalty Program
Implemented a simple punch-card loyalty program tied to the direct order channel to reinforce the habit.
Results Dashboard
Order Split: Platform vs. Direct Orders
Key Outcomes
Want similar results for your business?
Book a free 30-minute consultation and we'll walk through exactly what's possible for you.