Automated Recovery Campaign Lifts eCommerce Revenue by 22%
The Problem
A Durham-based online home goods retailer was losing a significant chunk of potential revenue every month. Analytics showed that 68% of shoppers were adding items to their cart and leaving without buying — and the store had zero follow-up automation in place. No email. No SMS. Revenue was leaking with no recovery mechanism.
Key Pain Points
- 68% cart abandonment rate with no follow-up in place
- Thousands in monthly potential revenue left on the table
- Manual outreach was impractical at scale
- No personalization — same email blast to all customers regardless of behaviour
Our Approach
We designed and deployed a three-touch automated recovery sequence triggered the moment a cart is abandoned. Timing is staggered: 1 hour, 24 hours, and 72 hours. Each message is personalized by product category (home decor vs. kitchenware vs. bedding) with the exact items in the cart, a compelling reason to return, and a limited-time nudge on the third touch.
Abandonment Trigger Setup
Configured cart abandonment detection in Shopify with 1-hour, 24-hour, and 72-hour trigger windows.
Segmented Message Templates
Wrote 3-touch email and SMS sequences for each of 4 product categories — personalized copy and subject lines.
Offer Logic
Third-touch message includes a time-sensitive 10% discount — only shown after two softer reminders, protecting margins.
Analytics Dashboard
Built a recovery dashboard tracking open rate, click rate, and recovery revenue by touch and category.
Results Dashboard
Cart Recovery Rate by Message Touch
Key Outcomes
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