Real Estate Agent Converts 3x More Leads with AI Follow-Up
The Problem
An independent Durham Region realtor was generating solid inbound leads from her website and Realtor.ca profile — but converting very few of them. The problem was response time. She was busy with active clients and routinely taking 4–6 hours or longer to follow up on new leads. By then, many had already connected with another agent. Leads were also falling through the cracks with no CRM or tracking system.
Key Pain Points
- 4–6 hour average response time — most leads expect contact within 5 minutes
- No CRM — leads tracked in an email inbox and a spreadsheet
- No follow-up sequence for leads who didn't convert on first contact
- Hot vs. cold leads treated the same with no qualification scoring
Our Approach
We built a fully automated lead intake, qualification, and nurture system. New leads from any source (website, Realtor.ca, referral form) are captured into a CRM, instantly receive a personalized text response, and are automatically qualified by budget, timeline, and area. Hot leads are flagged for same-day agent follow-up. Leads that don't convert get a 90-day drip sequence keeping the agent top-of-mind.
CRM Setup & Lead Capture
Configured a CRM to capture leads from all sources — website forms, Realtor.ca, and referral links — into one pipeline.
Instant Response Automation
Built an automated SMS + email that fires within 60 seconds of a new lead, personalizing by source and area of interest.
Lead Qualification Flow
A short automated questionnaire qualifies leads by timeline, budget, and location — scoring them Hot, Warm, or Cold.
90-Day Nurture Drip
Warm and cold leads enter a market update and value-add email sequence that keeps the agent top-of-mind over 90 days.
Results Dashboard
Lead-to-Showing Conversion Rate
Key Outcomes
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